Last year I talked about how some of your emails may NOT be getting to your intended recipients and are probably ending up trapped by their spam filter or they are just hitting delete because the email looks weird.
The Original Article – Your Leads and Customers are NOT getting your emails
When you look at this picture you see a bunch of boxes that are placeholders for pictures located on a webserver. Why does it look like this? Because the pictures are not “in” the email but instead the email is formatted with links to pull the pictures off the internet.
Why is this bad? Two Main Reasons.
The first reason:
Some email programs will not allow the pictures to load automatically due to security reasons and therefore you get this look if it even gets to my mailbox. The reason the pictures don’t load is because they are NOT in the email but instead linked to a server on the internet.
The second reason:
Because the email is basically full of links trying to download images your email has a HIGH probability of being flagged as spam and will either not arrive at all or make it into my Junk-Mail folder.
How do you avoid this problem?
When you create an email to send instead of your template using links to pictures in the email you should directly embed the pictures into your email.
The best solution would be to use just straight text and don’t get all fancy shmancy, then I might read your email.
Does my opinion on this matter? Yes.
Some of your recipients will not care but there will be many of the Gen X of Gen Y that will care. I am one of those Gen X’rs that will see this type of email and automatically hit delete with out thinking twice.