I was asked this question by a REALTOR customer of mine.
Claudia Rose of Winkelmann Realty has a blog. She wants to be able to notify visitors/customers of Short Sales in the area. What I told her she should do is to use her blog to notify everyone that wants updates about Short Sales.
To do this I would post anything to do with Short Sales in its own category and give people a way to subscribe to just the category updates.
This is REALLY easy to do. She already has a category of Short Sales created. To have people subscribe to the feed for that category all you need to do is attach /feed to the end of the link.
The link to the category:
The link to the feed for the category looks like this
Now the above solution only gives your readers the option of using a feed reader for getting the updates. But what about those readers who still don’t use a feed reader? Answer = Use Feedburner. Using Feedburner gives users the option for subscribing by email or you can if you want just give them the link to the subscribe by email feed.
As and example I created a temporary feed for one of my categories.
Now I will give you the direct link to subscribe by email
Now when somebody subscribes to the custom feed they will only be notified about posts tagged with the category you have specified.
That’s all there is to it.
If you would like this done for you give me a call at = 877-987-TECH
Real Estate Technology Coaching